Catch the wave

Strategy & Excecution


Catch the wave...

What it means to a surfer

Discovering an untouched stretch of blue ocean with perfect waves is every surfer's dream.

The thrill of catching that ideal wave drives surfers to take action, fully focused on the pursuit of the ultimate ride.

Knowing where to go is one thing; figuring out how to get there is another. What are the weather and sea conditions? Where should I line up to be in the optimal position? What type of board is needed to conquer this part of the ocean, and how should it be prepared? What about the risks involved? And most importantly, who will join the ride?

What it means to a company

Discovering a gap in the market is every entrepreneur's dream. With visionary founders, a new business idea comes to life, and a startup is born.

Similarly, talented managers who identify new opportunities for growth can make a significant impact on their company.

Having an idea is one thing; transforming it into a successful business or project is another. Where do we start? What is the most effective marketing & sales growth strategy? Can we scale internationally? What resources are needed to achieve this? How much funding will it take? And most importantly, who joins us?

Devising a strategy and get it done. 

Reaching for the stars together

Get in touch

Nice to meet

Jasper Foppele

After completing Business School, I embarked on a career in investment banking, where I had the privilege of working with bright and talented professionals across offices in Amsterdam, New York, and London. Collaborating with C-level executives of publicly listed companies and engaging with investors left me with invaluable experiences and great memories.

Building on this foundation, I transitioned into leading customer-centric companies within the FMCG sector. Over the years, I have gained extensive expertise in managing teams, developing innovative products, and driving international growth through both online and offline channels.

As someone who is AI-savvy, I am passionate about podcasts, non-fiction books, and helping teams and brands unlock their full potential.

Catch The Wave is the trade name of my consultancy firm, My Blue Ocean, inspired by the Blue Ocean Strategy. This approach seeks to break away from traditional "red ocean" competition and instead create "blue oceans" of uncontested market opportunities.

Together with seasoned entrepreneurs, managers, investors, and creatives, I bring diverse points of view and expertise to help businesses succeed in these untapped spaces.

Get in touch to find out how I can help.

Work

Generative AI

Building and training a custom GPT using OpenAI's GPT-4 and Anthropic (Claude) foundation models and fine-tuning datasets to automate repetitive tasks via API's.

E-commerce strategy

Coordinating marketing, design, merchandising, and development efforts to effectively manage third-party e-commerce platforms and drive success.

Lifestyle start-up

Driving brand positioning, crafting B2C e-commerce strategies, and executing performance marketing initiatives for measurable growth.

AI Search Optimisation

From AI invisibile to AI magnetic content, by optimizing for AI search, leding to increased traffic and conversions.


Mentor @ Startupbootcamp

As a startup mentor at SBC (#1 Startup Accelerator in Europe), I am helping founders overcome obstacles and scale their businesses effectively.

Craft Drink

Launching in international markets and executing tailored digital marketing strategies to effectively engage local audiences.

Art gallery

Preparing for online expansion by developing digital marketing strategies and optimizing fulfillment solutions.

Financial institution

LinkedIn content marketing, SEO optimisation and supporting ad campaign, while enhancing conversion rates, reducing the acquisition costs.

Car wash

Increased traffic by revamping online advertising on social media channels and improved SERP by upgrading the website's content.

French winery going Scandinavia

Establishing the ideal route-to-market and optimizing the value chain. Successfully launched in national wide state-controlled retail outlets in collab with local partners.

Let's talk

Instead of a form, just send an email to hello@myblueocean.nl, call +31610501930 or click to send a message via WhatsApp